LOS ANGELES–(BUSINESS WIRE)–May 11, 2022–
100 Thieves have signed TikTok star Vinnie Hacker as their new content creator. He will join the organization’s renowned roster of game creators and esports players, including Valkyrae, Kyedae, Hiko, and more.
This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220511006062/en/
Content Creator, Vinnie Hacker (Photo: Business Wire)
Vinnie Hacker is a lifestyle creator who rose to fame with the recent explosive growth of TikTok. With multiple accolades and features in mainstream entertainment, Vinnie has quickly amassed over 20 million followers on his social media platforms in the past two years alone. Vinnie is also part of the popular TikTok creator group Hype House and recently starred in the Netflix docuseries about the house.
Vinnie will work with 100 Thieves to further grow his brand in the gaming industry and, in turn, help the brand expand its reach beyond a traditional gaming audience and to a more mainstream audience that focuses on short media and a younger population.
“To me, being part of 100 Thieves is about being part of the gaming culture,” says Vinnie Hacker. “I love video games and I love this brand, so it’s been a dream come true for me to be able to work with such amazing people who have similar passions. I’m really excited about this opportunity and ready to work hard to create great content for everyone.
Going forward, Vinnie will be featured in upcoming 100 Thieves brand campaigns and will be regularly incorporated into activations, content, and more. Fans can expect to see Vinnie grow in acting, modeling, high-energy content, anime, and honing his skills as a streamer in games like VALORANT. Vinnie will continue to create content with Hype House and build relationships with TikTok and social media creators while also working with 100 Thieves.
“Vinnie completely blew me away with his energy and passion for gaming and content creation as a whole,” says Matthew “Nadeshot” Haag, CEO of 100 Thieves. “His individual interests complement our team well and he fits in well with the rest of our creators. We are all thrilled to welcome Vinnie to 100 Thieves and support his career in the game.”
Along with now-retired professional esports player Hiko, Vinnie Hacker is the first new creator announced for 100 Thieves in 2022 and will be the organization’s first-ever member with a lifestyle-focused platform and audience. .
Watch the full announcement video here, where Vinnie is seen performing and performing stunts with 100 Thieves stars, including Valkyrae, Kyedae, Nadeshot, and more.
APPROXIMATELY 100 THIEVES
100 Thieves (“Hundred Thieves”) is the premier lifestyle gaming brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube superstar Matthew “Nadeshot” Haag. 100 Thieves has esports championship teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative clothing, including its recent collaboration with Gucci. 100 Thieves also produces hugely popular YouTube and social content created by its world-class gaming talents including Valkyrae, CourageJD and BrookeAB. With over 100 million fans worldwide in just three years, 100 Thieves is one of the fastest growing global entertainment brands.
See https://100thieves.com/ for more information.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220511006062/en/
CONTACT: Sean Flynn, [email protected]
Baylee Newman, [email protected]
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MEN’S SPORTS ENTERTAINMENT ONLINE MOBILE ENTERTAINMENT SOCIAL MEDIA INTERNET GENERAL SPORTS CONSUMER TECHNOLOGY TEENAGERS MARKETING COMMUNICATIONS
SOURCE: 100 Thieves
Copyright BusinessWire 2022.
PUBLISHED: 05/11/2022 16:26 / DISK: 05/11/2022 16:26
Copyright BusinessWire 2022.