Dallas Cowboy Joins Esport Organization To Grow Fandom


Dallas Cowboys defenseman Trevon Diggs signs with Complexity Gaming to deepen his connection with fans.

“While Dallas Cowboys fans know me first as an athlete, I am also an avid gamer, and I look forward to joining Complexity Stars to connect with more fans through play,” said Diggs. .

Complexity Gaming is one of the oldest esports organizations in North America and operates under the parent organization, GameSquare Esports.

GameSquare Esports is a vertically integrated digital media and entertainment company that enables global brands to connect and interact with gaming and esports fans.

“Complexity and the Cowboys share the same thirst for greatness, and it was only natural for me to join an esports organization that understands the culture of sport and gaming,” Diggs said.

Through Complexity Gaming, Diggs will optimize its digital brand while building a stronger relationship with fans and the Cowboys organization.

“In one short year, Trevon Diggs has made a name for himself in the NFL, and now he will be able to carve out an equally dominant niche online,” said Duane Jackson, Head of Complexity Stars, Complexity Gaming. “Complexity Stars provides athletes like Diggs with the resources to convert their passion for the game and stardom into intimate and engaging experiences for fans new and old, especially among those here in Dallas.”

Diggs is one of the NFL’s premier defensemen and the first NFL player to sign with Complexity. However, Diggs will join 10 other celebrities and musicians who have signed with the organization, including two-time NBA champion JR Smith, LA Galaxy forward Javier ‘Chicharito’ Hernández and Los Angeles-based DJ duo Lost Kings.

Although Diggs was the first NFL player to join the organization, in 2017 founder and current CEO Jason Lake welcomed Dallas Cowboys owner Jerry Jones to team ownership.

For more information on Complexity Stars and its full roster, click here.

Follow Diggs as he dives into the world of gaming on his social media channels, the Complexity website and the GameSquare website.


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